CBS outlines multiplatform vision with trio of advertising and digital appointments

US broadcaster CBS has signaled its shift toward a future multi-platform world with a trio of advertising and digital sales appointments designed to reposition its leadership team for the task in hand.
This new approach has seen CBS ad sales chief Jo Ann Ross named as president and chief advertising officer, dovetailing with the arrival of David Lawenda from Facebook as executive vice president of digital sales and sales strategy.
Rounding out the rush of new faces at the top table is Dave Morri