CBS and Nielsen announce plans for dynamic ad insertion in live broadcasts

CBS and Nielsen are working on a collaboration that will deliver “dynamic ad insertion” during live, linear national broadcast television.
This means advertisers will be able to better target individual viewers with relevant ads instead of serving all of them the same campaign.
Gracenote, an entertainment data and technology company acquired by Nielsen in 2016, will use its automatic content recognition software to power DAI.
The partnership will allow CBS to offer impressions segmen