Casumo collaborates with Kitty to create 'Play Absurd' campaign

Casumo, a gamification focused casino company, has developed its first ever UK creative campaign in a bid to transform its brand perception and establish itself as an entertainment brand.
The campaign, conceptualised and produced by creative agency Kitty, is currently releasing video content which features various comedians and online personalities, including Anto Sharp, Gina Yashere and Justin Moorhouse. The campaign uncovers absurd competitive UK sports, such as bog snorkelling, egg throwing a