Caroline goes west: Grey's Pay sets out her vision as Headspace's first CCO

Caroline Pay’s move from London agency to LA brand hasn’t been driven by a desire for an easier life – in fact she’s hungry for the challenge of smaller budgets and below-the-line strategies in a company that epitomises purpose.
Many were agog when it emerged Pay would be leaving her post as joint chief creative officer of Grey London last week (31 May). Together with Vicki Maguire she had formed a reputation for killing it on conference stages, managing some of the