Carlsberg taps Mondelez’s ecommerce head Anja Lagodny as VP digital as it plots ‘step change’ in strategy

Carlsberg has snapped up former Mondelez head of ecommerce for Europe as vice president of digital as the brewer continues to tackle the ‘big job’ of changing brand perceptions.
Lagodny quietly joined the business at the end of last year and according to Carlsberg chief executie Cees 't Hart is “busy defining our future digital strategy”. This includes giving the brewer’s digital activity more coherence and alignment across its global commercial teams, and “bu