Carling modernises brand identity as it switches up creative agencies

Carling has updated its brand identity to give it a more modern feel as part of an ongoing shakeup at the brand that last week saw parent company Molson Coors appoint Havas to look after its creative account.
The new visuals by BrandOpus have been introduced to ensure “single minded consistency” across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier, and to “reinforce” the larger brand’s position in the UK.
Jim Shearer,