05-09-2016 15:54 via marketingweek.com

Carling hopes to rival Amazon Dash as it launches ‘world first’ beer button

Carling, perhaps inspired by Amazon Dash, has launched a “world first” beer button.
The button, which is designed for placement in a consumer’s fridge and syncs with an accompanying smartphone app, enables users to select from either Tesco, Asda, Waitrose, Morrisons or Sainsbury’s and at a touch automatically adds Carling beer to their online shopping baskets.
Carling-owner Molson Coors says the button is a bid to achieve more visibility after internal research found Brit
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