Caressa Douglas on brand integration in entertainment
Caressa Douglas knows that we live in a world of branding, and that writers and producers recognize that as well. Brands help authenticate real life stories and are therefore needed when telling stories through entertainment.
As senior vice president, content and branded integration at Branded Entertainment Network (BEN), Douglas – who will go more in-depth about her personal and professional story in an upcoming episode of Exceptional Women of the World –&nb
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