Cara Delevingne Rimmel mascara ad banned for exaggerating cosmetic effects

A Rimmel ad fronted by model and brand ambassador Cara Delevingne has been banned for exaggerating the effects of a mascara.  
The campaign aimed to promote the Coty-owned brand's Scadaleyes Reloaded mascara. A voiceover promised women "extreme volume" and "dangerously bold lashes," but the spot been spiked by the watchdog for using "misleading" post-production techniques.
Video of Scandaleyes Reloaded Mascara w/ Cara Delevingne - 20S English TV Ad | Rimmel London Canada