Car subs service Drover puts the foot down with first TV campaign

Drover, the car subscription service aiming to disrupt the UK automotive marketplace, has launched its first TV advertising campaign with media agency Guerillascope.
Devised to reach professionals, millennials and car enthusiasts, the targeted strategy will see the brand feature across ITV Breakfast, Channel 4 London, Discovery, Turbo and DMAX over the next month. Two 30-second creatives – produced by Studio 90 – are scheduled to air throughout the campaign.
Drover’s platform -