Cannes Lying - the new Chip Shop Awards category for real scam adverts

Scam ads are clearly still an issue for the advertising industry’s award schemes, with two Cannes Lions awarded this year for campaigns that – you guessed it – did not actually run.
The awards for both swiftly outed ‘campaigns’ have now been unceremoniously returned, with reactions from the agencies involved varying from begrudging to apologetic.
Firstly, an aspirin ad created by Brazilian agency AlmapBBDO for pharmaceutical firm Bayer attracted controversy for its