Cannes Lions: Traditional advertising has hit the buffers and change is inevitable

Rumours of advertising’s demise are far from exaggerated, and Publicis Groupe is just the latest in a line of industry luminaries to see the warning signs lit up like neon.
It has announced that it is sitting out the Cannes Lions festival next year – in fact, all awards festivals and trade shows. They’d rather save the money, or spend it elsewhere like on AI. Smart move.
Cannes was a great jolly when money was flowing from deep-pocketed clients, an opportunity to