Cannes Lions ain’t what it used to be – creativity is evolving

Every year we ask people for constructive criticism about Cannes Lions, so we can try our best to improve the festival. When we do, I sometimes hear: 'Cannes Lions just isn’t as creative as it used to be.'
All feedback is useful. But on this point, I’m afraid I disagree.
I believe the festival is actually more creative than ever. It’s just that our industry’s definition of ‘creativity’ is evolving, as the world around us profoundly and rapidly changes.
Cannes