Cancer Research UK ‘breaks down taboo’ around cancer with live colonoscopy ad

Cancer Research UK will air a live colonoscopy during an ad break on Channel 4 to bring home the “reality of cancer”.
The 90-second advert, titled ‘Live from the Inside’ and created by Anomaly, will be shown at approximately 3.25pm today (16 January) and will allow viewers to watch a procedure to remove bowel polyps as it takes place. While most polyps don’t develop into cancer, some do, therefore removing them can help prevent bowel cancer developing.
A 60-second