Cancer Research evolves 'Right Now' campaign to show how the charity is making progress

Cancer Research has unveiled the next stage of its "unfiltered" documentary-style 'Right Now' campaign, as it looks to balance to the need to drive donations with films that show it is making progress.
The next phase of the hard-hitting series use a 'then and now' format to revisit real patients from the previous 2015 and 2016 iterations, showing how they have progressed since they started undergoing treatment for their cancer via footage of them enjoying their lives right now.
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