Can the Rio Olympics live up to London 2012 for brands?

The build-up to the Olympic Games in Rio de Janeiro, which kick off this Friday (5 August), has been far from ideal.
The World Anti-Doping Agency (Wada) has recommended all Russian athletes be banned from Rio after finding evidence of a four-year “doping programme” across the “vast majority” of Olympic sports. And while the IOC decided not to impose a blanket ban, all Russian athletes from sports including athletics, rowing and weightlifting have been banned.
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