Can marketers claim a slice of the Bake Off pie after Channel 4 move?

Six years in and The Great British Bake Off has become one of the hottest properties on UK television. The feel-good mix of charming comedy, delicious confectionary and real people battling it out to become ‘star baker’ has earned the programme near cult status. In the era of on-demand, GBBO (as it is affectionately known by fans) possesses the rare ability to make normally fickle viewers sit down and watch a show at the scheduled hour.
It is hardly surprising then that news this muc