Can livestreaming make for compelling linear TV programming? Viacom thinks so

Can the best of live video on social be integrated into linear TV programming? That’s what Viacom is betting on, announcing earlier today that Viacom Labs (its division dedicated to figuring out the future of TV fandom and engagement) will debut a new format that integrates curated livestreams from fans into scheduled programming.
MTV Australia will be the first to produce and launch a show with this format, which will debut some time in 2017. MV Australia – with the help of Viacom t