Can digital distribution save sport's slimming viewing figures?

Sporting audiences are dying. Both literally and figuratively. But they’re not being replaced. The youth aren’t gravitating to the same passion points as the generation before.
Recent downtrends of TV ratings for the NFL (down 7.5%) and EPL (down 18%), show traditional broadcast has lost its pole position with audiences. This mass decline in viewers has forced the NFL to throw a hail-mary pass to digital distribution, first giving TNF to Twitter and now tech giant Amazon (which is pa