Can banks rebuild consumer trust with digital services?

The banking industry today is fighting to reclaim customers trust and build loyalty while adapting to the digital economy. Since the financial crisis, banks have been keen to tell us how they’ve changed, from Santander repatriating their call centres to Lloyds bank re-branding to emphasise its trusted heritage. But to be useful and relevant, especially to the next generation of high net worth customers, banks will need to show they deliver new services that work for customers whose faith i