Can artificial intelligence solve data’s consent problem?

For The Drum’s Data & Advertising Deep Dive, Alexei Lee of agency Reading Room asks: will increasingly machine learning-reliant data products save the day, or is consent an intractable problem?
There are darker days ahead for marketers. Imagine a dystopian land where website users lurk unseen in the shadows, and advertisers rely on nothing more than their wiles to decide who sees their digital ads. This is the cookieless future (or so we’re told), and it’s just around