Can Alibaba drive growth for Singles Day 2022?

The world’s largest shopping event is just days away, but consumers are expected to remain cautious as China’s economy slows.
The impact of China’s zero-Covid policy, regulations on tech firms and the shaky economy have left China’s big-spending consumers budget-conscious and nervous about overspending.
That is not to say they won’t spend, just not with the confidence of the pre-Covid years.
Alibaba’s 11.11 Singles Day extravaganza has experienc