Can 360-degree video campaigns be more than just a fad?

Forget about shooting a standard video clip – brands are now expected to give their audience a full 360-degree experience. So far, numerous brands across a variety of sectors have attempted to make it their own. Meanwhile, digital brands such as YouTube, Facebook and Snapchat are also putting a heavy focus on 360 video to encourage brands to host campaigns on their platform.
Cadbury Dairy Milk Buttons launched virtual reality experience campaign ‘Memory Lane’ last month. It all