Can 2018 make the Internet great again?

Recently, I was invited to an event run by BIMA and by Digitas LBI grandly titled ‘Making the Internet Great Again’. At times in 2017 that’s seemed like an impossible task. For advertising in particular, trust is a serious problem. One quarter of all Europeans have set up an adblocker. 'Fake news' is the phrase of 2017 according to Collins. Brand safety concerns have seen brands withdraw advertising from YouTube, Daily Mail and The Sun.
There is no quick fix, but a manifesto ba