C&C Group signs marketing, distribution and brewing agreement with AB InBev

C&C Group, the manufacturer, marketer and distributor of alcoholic drinks, has entered into a partnership with AB InBev to marry up their respective beer and cider portfolios across the UK and Ireland.
The tie-up will affect some of the best-known brands in brewing, with AB InBev assuming responsibility for the sale and trade marketing of C&C’s portfolio including Magners, Chaplin & Corks and Blackthorn in England, Wales, the Channel Islands and the Isle of Man.
Stephen Glancey