Call intelligence has to improve to create a single customer view says Response Tap head

Call intelligence has evolved over the past few years from just tracking calls, to being smarter about the data it collects but where the industry has stalled, is integration with other marketing platforms to achieve the, much sought after, single customer view.
Nick Ashmore, head of marketing at Response Tap, believes that a focus on simply extracting valuable data, from multiple systems is needed.
What are the key trends right now for call intelligence?
We’re seeing the industry move awa