California dreaming featured in new campaign for state’s lottery

A new campaign for the California Lottery spends its time on dreamers and the little – or big – things people would do if they won the SuperLottoPlus game.
Created by David&Goliath – in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group – the integrated campaign is based on the concept that California is a land of dreamers.
A 60-second cinemat