Cadbury's Roses spends £2.8m on first TV campaign in 20 years

Cadbury has invested£2.8m in its first TV campaign in two-decades as it looks to mark the 80 year anniversary of the Roses brand.
The campaign, created by VCCP,  sees the return of Roses memorable slogan ‘Thank You Very Much,’ which was last seen on screens in 1998. 
This homage to Roses past aims to not only evoke nostalgia for the brand, but according to Cadbury's marketing manager Michael Moore, also remind its customers that “thank yous are just as