Cadbury names VCCP as lead global agency

Cadbury has enlisted VCCP as its lead global agency, following a review which was called in March after the chocolate maker sought to consolidate its advertising strategy. 
The brief was previously split across markets with Fallon – which created the brand's now famous drumming gorilla ad – and fellow Publicis Groupe-owned Saatchi & Saatchi being its two key agencies. 
VCCP will lead the new integrated approach, with VCCP London having been appointed