Cadbury Easter Bunny ads first to be banned under new ASA kids junk food rules

Cadbury, Chewits and Swizzels are the first three brands to fall foul of new rules that prohibit advertisers from marketing products that are high in fat, sugar or salt (HFSS) to children.
Last year, the Advertising Standards Authority brought online guidelines in line with broadcast media with the introduction of a new policy that prevented junk food ads from appearing in media where under-16s make up 25% or more of the audience.
This includes print, posters, cinema, online, apps and on social