BuzzFeed on making digital shows break through at scale

Whether it’s a 30-second clip on DIY channel Nifty or original drama series ‘Broke’ on YouTube Red, each month BuzzFeed video content clocks up over seven billion global views.
One in six people in the UK now subscribes to one of BuzzFeed’s Tasty food channels on YouTube, while an episode of ‘Worth It’, the series that pits high-end items like a $1,120 cake against a budget alternative, can rack up more than 12 million views in a month.
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