Buzzfeed follows the ad money, and its competitors, as it unveils plans to build two branded content studios

Buzzfeed is following in the footsteps of its digital rivals by pumping investment into branded video content, unveiling plans to build two studios and double its office space in London as it looks to become the international video hub.
Publishers taking branded content in-house is not a new trend, with Mashable, CNN and the New York Times among those restructuring to service their clients directly. While it makes sense for publishers to seek out new revenue streams given how tough it is to make