BuzzFeed appoints new marketing head in Mondelez’ Laura Henderson

BuzzFeed has appointed Mondelez’ Laura Henderson as its new marketing head following the departure of Frank Cooper last week, signaling challenging times at the snack food giant’s own content division as the digital publisher bolsters up its video offering.
Laura Henderson, who was global head of content and media monetization at Mondelez, will join BuzzFeed in the newly created role of senior vice president of marketing, the Wall Street Journal reports.
She will report to BuzzFeed p