Butlin's seek new agency as it plans re-launch

UK family holiday brand Butlin's has begun the search for a new agency as it is set to re-invent the British Seaside Break.
 
Butlin's aims to launch a £38m swimming pool complex which is to open in 12 months and wants the agency to work with them throughout their relaunch and new five-year plan of activity.
 
Butlin's in a statement said that it owns three seaside resorts in Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) which hosts more than 1.