19-09-2018 13:39 via thedrum.com

Businesses should take a stance on immigration, climate change & equality says research

In the age of Brexit and political uncertainty and questions around the role of capitalism itself,  is there a need for businesses and brands to be more vocal in their political opinions and to provide a voice that people might listen to? But with increasing polarisation and cynicism, do we trust business in the UK?
Opinium, in partnership with the CBI and Porter Novelli, has spent the last year measuring the reputation of UK business among the population. When we began in May 2017, 58% of
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