Businesses must reposition marketing to attract young talent

To make marketing an attractive and fulfilling career for young people, change needs to come from within businesses, both in terms of the way marketing is talked about internally and where companies look for new talent.
This is one of the aims of the School of Marketing, an education platform launched in partnership with Marketing Week to inform and excite school-age children about marketing and address the misconceptions about what a career in the industry might entail.
Santander CMO Keith Moo