Businesses look to marketing to drive export growth post-Brexit

The government is looking to marketing to encourage more small- and medium-sized businesses to export goods as the UK’s impending exit from the EU raises new challenges.
According to a new report by the Chartered Institute of Marketing (CIM) and PwC, 70% of SMEs already exporting expect their exports to increase over the next three years, while just 4% are forecasting a decline. Yet of those firms that don’t export, just one in seven will consider doing so and 59% are “very unl