Business on the move: Shop Direct, Max Factor and Aspall

Online retailer Shop Direct  has handed the marketing and media comms for its brands including Very.co.uk, VeryExclusive.co.uk, Littlewoods.com and LittlewoodsIreland.ie to a single partner - Dentsu Aegis Network.
The move represents a major consolidation of its media buying agencies extending Dentsu’s Vizeum and Amplifi’s handling of media planning, buying and partnerships. Additionally, Amplifi handles programmatic, Fetch is on mobile, marketing effectiveness comes from Data2D