Business on the Move: Samsung, Audi, National Trust and more

Samsung has appointed Wunderman to lead its customer relationship management (CRM) and loyalty marketing across Europe as the brand looks to drive better customer experiences following a turbulent 2016.
The agency will be responsible for strategy, communications, campaign management and development of the brand's CRM and loyalty activity. Wunderman will be tasked with delivering a regional strategy to be deployed across 17 local markets spanning over 30 different countries.
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