Business on the Move: British Airways, Raindance, The Dalmore and more

International Airlines Group has appointed WPP as its marketing agency working across its British Airways (BA), IAG Cargo and Avios brands.
The deal ends BA’s 12-year relationship with BBH London, which had added BA’s loyalty business to its account in March 2014, winning the business from OgilvyOne.
WPP agency Possible this week acquired Marketplace Ignition, a consulting firm which specialises in advising brands how to develop their Amazon marketing and ecommerce strategi