Business on the move: BP, Microsoft, BMW, and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
Agency wins
BP has chosen WPP as its “preferred global partner” for marketing communication services following a review that began last year. WPP, which has created a specialised team just for the account, will be tasked with handling BP’s Corporate, Fuels and Castrol businesses globally.
Microsoft has retained D
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