Burger King: With creativity, the biggest risk is taking no risks

Burger King says creativity in its campaigns is what gives the brand “an edge”, and that marketers have to “walk the talk” in order to stand out in a cluttered media landscape.
The burger brand is being honoured at the Cannes Lions Festival this year as creative marketer of the year. And its head of brand marketing, Fernando Machado, spoke to Marketing Week this morning (19 June) about the brand’s “long-term commitment to creativity” and how it plays a c