Burger King UK's Kanye West tweet becomes the most ‘liked’ branded tweet of all-time

Burger King UK is celebrating official confirmation from Twitter of having posted the most ‘liked’ branded tweet of all-time.
On November 5, when controversial recording artist Kanye West tweeted that McDonalds was his favourite restaurant, Burger King UK quickly issued its three-word response: ‘explains a lot’. To date, the tweet has been shared more that 270,000 times and been 'liked' by a record-breaking 1.02m Twitter users.
Coolr, the social agency who runs social for