Burberry’s forthcoming mobile app designed to ‘build connection’ with consumers over commerce

Burberry is set to roll out a new mobile app by the end of 2017, and it is thought the aim will be to ‘build a good connection with our customers’ over a pure focus on sales.  
While details of the British clothing brand’s latest mobile application are still under lock and key, Charlotte Cowley, Burberry’s director of Investor Relations told analysts yesterday (18 January) that the brand is currently testing it with a “select” group of people, and fo