Burberry's new logo: in aspiring for simplicity it has ended up with basic

Amazing to think, but it’s five years since Angela Ahrendts left Burberry for Apple. And only this year Christopher Bailey moved on. The team that repositioned and reinvigorated this venerable 162-year-old British brand with commercial success (sales rising to over £2bn) and credibility (shares soaring threefold to £7bn) are now completely gone. 
They achieved