Bupa UK underpins new 'For Living' positioning with joyful TV push

Bupa UK is looking to shift perceptions of the brand and help people get the most out of everyday life with its new ‘Bupa’s for Living’ positioning.
Introduced with the help of an advertising campaign from WCRS, the first ‘For Living’ spot sees a recovered cancer patient dance her heart out as she discovers she’s beaten cancer for good.
Shot in one continuous take by Martin de Thurah, the advert features the soul classic ‘Pain in my Heart’ by Helen