Budweiser Prohibition on becoming ‘the Coke Zero’ of non-alcohol beer

Budweiser’s non-alcoholic beer Prohibition Brew has launched its first campaign in the UK, which looks to convince consumers not to drink and drive over the festive period.
The brand was launched in the UK last month, and the business is now in the process of building distribution in pubs and supermarkets. The beer got its name as it was first brewed during prohibition America in the 1920s and 1930s, and is reportedly brewed to the same recipe as Budweiser but without the alcohol.
Speaking