07-12-2016 15:26 via marketingweek.com

Budweiser looks to more Uber tie-ups after responsible drinking campaign

Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns.
The AB InBev-owned beer brand is offering new Uber users free rides home throughout December when they sign up and use Budweiser’s promotional code, which it says encourages people to pre-plan their journeys home throughout the festive period.
While the offer is only valid for new Uber customers, Budweiser will also be unveiling a
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