Budweiser isn’t worried about Snapchat’s age policies as it bets big on buzzy World Cup ads

Official Fifa World Cup sponsor Budweiser is going all in on Snapchat as part of its biggest ever marketing push for the tournament. And while other alcohol brands are cautious of targeting the app's younger demographic, Bud said it's confident it won’t serve its content to under-18s. 
Budweiser is poised to go big on Snap, and will this week (18 June) unveil a number of global AR lenses, filters and vertical video ads to drive buzz around its involvement in the biggest football tourn