Budweiser Football inks deal with Spanish 'king' Sergio Ramos in Deutsch NY's debut work

Budweiser is making a concerted push in football by partnering with decorated Spain and Real Madrid player Sergio Ramos, using his tattoos to tell a story of 'greatness'.
This marks Deutsch NY’s first work for the Budweiser global football account, having been appointed late last year. 
Anheuser-Busch InBev brand's 'Be a King' campaign sees Ramos' body serve as a canvas, meanwhile, his tattoos tell the story of his ascent to greatness as the nation's most capped player,